Apple's Eddy Cue has clarified why the company is uninterested in developing a search engine, emphasizing the immense costs and time involved, which would divert resources from other growth areas. Furthermore, the fast-evolving nature of the search industry due to AI presents an economic risk, and Apple's privacy commitments conflict with selling targeted ads—essential for a viable search engine. Cue's comments were part of a court declaration defending Apple's partnership with Google, which paid $20 billion to remain Safari's default search engine. Losing this deal, Cue argues, would hinder Apple's ability to serve users effectively.