AI ethicists warn of the emerging 'intention economy' driven by AI technologies that gather intimate personal data, influencing decisions by forecasting human intentions. Researchers from the University of Cambridge highlight the risks of unchecked AI assistants commodifying motivations like psychological and behavioral data through persuasive interactions. With AI's integration into daily life, there's concern over how this shift could impact free markets, elections, and personal autonomy. Tech giants are already developing tools to predict human intentions, which, while potentially beneficial, may also pose significant ethical challenges if not regulated.