Meta has launched the Breakthrough bonus program, offering cash incentives to U.S.-based TikTok influencers to join Facebook and Instagram amid TikTok's uncertain future. The program targets creators new to these platforms, requiring them to post a set number of original video reels, and excludes those who have previously monetized on Facebook. This move appears to capitalize on potential disruptions to TikTok's operations in the U.S., encouraging influencers to explore new income sources through Meta’s platforms.