Meta quietly launched AI-driven profiles on Instagram and Facebook in late 2023, which were initially overlooked but later sparked controversy and criticism for their lack of authenticity and potential harm. Following public backlash, particularly against a character named “Liv,” which raised concerns about diversity and representation, Meta removed the accounts due to a bug that prevented users from blocking them. This move came after increased scrutiny and criticism on social media, where users expressed discomfort with AI profiles and encouraged avoiding interaction to prevent data collection.