PocketPod

RedNote Attracts TikTok Refugees Amid Censorship

Xiaohongshu, a Chinese social media platform known as RedNote, is experiencing a surge in American users due to a potential TikTok ban in the US. These users, referred to as 'TikTok refugees,' are facing challenges with China's strict content moderation, which is more rigorous than what they are accustomed to. This influx has prompted RedNote to hire English-speaking content moderators. While some Americans appreciate the cultural exchange, others are frustrated by censorship. Despite these difficulties, the situation is seen as a soft power victory for China, with some users cherishing the opportunity to understand China better.

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